Gaston Frydlewski, Founder & CEO of Hickies, said: “Thanks to this strategic investment, and the addition of key team members, we are now well positioned to completely redefine the way people wear their shoes.”
Hickies is the producer of a unique elastic lacing system. Founded in Brooklyn in 2011, Hickies currently owns a European subsidiary and has expanded its product sales to 14 countries.
“This investment marks the beginning of a new chapter in the HICKIES story and it is amazing to reflect on how far we’ve come in such a short period of time. What started as an idea, grew into a Kickstarter project, is now a global trend. We look forward to building on this momentum by delivering new, simple yet bold, products that will delight our consumers,” said Mariquel Waingarten, Founder & CMO of Hickies.
The company intends to use the investment for further developing their product and launching new ones. It also aims to expand into newer and more profitable markets worldwide.