China-based online eyeglasses retailer Inmix has secured $7m in series A financing from media company International Data Group and conglomerate Legend Holdings, Internet Retailer has reported.
IDG and Legend invested through IDG Capital Partners and Legend Capital, their respective corporate venturing subsidiaries.
Founded in 2010, Inmix sells eyewear online, pursuing a business model close to that of Warby Parker, the US-based company that raised $100m in April at a $1.2bn valuation. Inmix claims its sales in 2015 are expected to exceeded its total sales in its first four years of operation.
Yan Yisheng, partner at IDG Capital Partners, said: “As an investor focusing on consumer products, I follow the eyeglass industry for a very long time and have always believed there is an opportunity in the market.”