IfOnly, a US-based marketplace where consumers can purchase curated experiences, has raised a series D round led by payment processing firm Mastercard.
The round, which brought in $20m according to TechCrunch, also featured hotel chain Hyatt Hotels, auctioneer Sotheby’s, New Enterprise Associates (NEA), Founders Fund, Khosla Ventures and TriplePoint Capital.
Founded in 2012, IfOnly operates a marketplace for users to purchase experiences such as wine tastings, floral workshops or backstage passes to concerts. The platform’s offering currently spans seven cities in the US.
The funding will allow IfOnly to add more experiences and activities to its offering and to drive growth.
The company has also appointed John Boris, previously chief marketing officer at image publishing company Shutterfly as its new CEO, replacing founder Trevor Traina, who has been confirmed as US ambassador to Austria.
Sotheby’s previously made a strategic investment of undisclosed size in November 2016, after IfOnly raised $10.3m in a series B round the previous February.
The series B round included American Express Ventures, the corporate venturing arm of payment processing firm American Express, and Advance Newhouse, a subsidiary of media group Advance Publications, as well as internet company Digital Garage.
Khosla Ventures, Founders Fund, XB Ventures and assorted individual investors also took part in the series B round.
American Express Ventures and Advance Newhouse had previously backed a $12m series A round in 2013 led by NEA, with participation from Khosla Ventures, Founders Fund and several private investors. IfOnly had secured $3m in seed funding from angel investors earlier that same year.