Soothe, a US-based on-demand massage service provider backed by media company International Data Group, closed a $35m funding round led by private equity firm Riverside Company yesterday.
Founded in 2013, Soothe operates a service that is used to book licensed and vetted massage therapists for at-home massages the same day. It offers a variety of techniques including Swedish, deep tissue and couples massage.
The company, which is active in 22 North American cities, plans to use the funding to launch in another 20 this year. It has now raised $47.7m in total, having secured $10.6m in an August 2015 series A round also led by Riverside.
IDG Ventures, the corporate venturing arm of IDG, invested in Soothe’s $1.7m seed round in February 2015 alongside a host of angel investors.
Merlin Kauffman, chief executive of Soothe, said: “We are thrilled by the demand we’re seeing among clients and massage therapists alike who are eager to experience on-demand massage as a routine form of wellness.
“Our growth is in large part due to the incredible experience Soothe’s massage therapists provide, and it is only just the beginning for us.”