NewsCred, a US-based content marketing platform backed by media companies AOL and Digital First Media, raised $42m in a series D round on Wednesday led by venture capital firm FTV Capital.
VC firm FirstMark Capital, InterWest Partners and Mayfield Fund also contributed funds to the round.
Founded in 2008, NewsCred operates a content marketing platform that enables brands to license and distribute content from some 5,000 publishers as well as material produced by NewsCred’s own network of writers and photographers.
The company had previously disclosed a total of $45m in funding, including a $4m series A round in 2011 backed by AOL Ventures, the corporate venturing arm of AOL. FirstMark Capital led that round, which also featured Advancit Capital and Lerer Ventures.
NewsCred signed a strategic partnership agreement with Digital First Ventures, the corporate venturing arm and business incubator of Digital First Media, in 2013, though financial terms of that deal have not been disclosed. IA Ventures, Floodgate and Greycroft Partners are also investors.