Branding services provider You & Mr Jones led a $6m financing round for US-based marketing technology provider Jivox on Monday that included Fortisure Ventures and Jivox CEO Diaz Nesamoney.
Jivox has built a data-driven digital marketing platform that can delivery personalised ads at scale across all formats and screens. It will use the funding to further develop its platform, with additional cash to go to international sales and marketing.
The company has now raised $37m altogether, its earlier funding coming from Fortisure Ventures, Nesamoney, Shah Capital, Opus Capital and Helion Advisors.
Founded in June 2015, You & Mr Jones operates as a ‘brandtech’ company, and is building a portfolio of investments that can help it provide a range of branding services to client businesses.