UK-based communications group WPP has helped Jumptap, a mobile advertising company, raise $27.5m.
WPP was joined in the round by an undisclosed “large, institutional investor” as well as venture firms General Catalyst Partners, Redpoint Ventures, Summerhill Ventures, which spun out from Canada’s national telecoms company BCE in 2007, Valhalla Partners, and Keating Capital.
Jumptap says it reaches 107 million mobile users in the US and 156 million mobile users worldwide each month and delivers 20 billion mobile impressions.
The company also has 29 patents issued and 200 pending. Jumptap grew its employee base by 50 percent in 2011.
Goodwin Procter was Jumptap’s law firm on the deal.
Jumptap was founded in 2005.
Last year JumpTap was also backed by ad agency WPP and closed that round at $25m. The round was also backed by mutual fund manager AllianceBernstein. Several undisclosed new investors also joined.
In December, Japan-based media group Dentsu’s online advertising subsidiary invested in JumpTap and agreed to help the portfolio company access the Asian country.
Dentsu’s Cyber Communications made the investment to be the exclusive partner in Japan for JumpTap’s Adjust advertising network.
JumpTap previously raised $26m in its series D round three years ago, and then about $76m in total, including from WPP in 2006.