Keywee, the US and Israel-based developer of a content marketing platform. obtained $9.1m yesterday in a series A round that included publishing company New York Times.
Innovation Endeavors, the investment vehicle of internet company Google’s executive chairman Eric Schmidt, and venture capital firm Marker co-led the round, which also featured accelerator UpWest Labs.
Keywee is launching its platform concurrent to closing the funding round. It provides text analytics which enable brands to target specific content at the best performing audiences.
The company will use the series A funding to increase its product development and to expand its sales and marketing efforts.
Yaniv Makover, founder and chief executive of Keywee, said: “To truly engage consumers and meet business goals, marketers need to better understand what content will resonate with various, and often niche, audiences across different platforms like Facebook, Google, Reddit, Twitter, Yahoo, etc.
“They need to think of content through the lens of the distribution channels and their specific targeting parameters.”