Lansons Communications, a UK-based public relations service provider, has bought a quarter of social media agency Cubaka.
News provider FusionDiginet said Tony Langham, chief executive of Lansons, would join Cubaka’s board and the portfolio company would relocate to Lansons’ offices but maintain its independent branding.
He told Fusion the investment allowed Lansons to attract a higher quality of social media strategist than creating a social media function in-house.