New York-listed client relationship management services provider SalesForce.com has agreed to acquire Radian6, a Canada-based provider of social media monitoring solutions for at least $326m.
SalesForce is paying $276m in cash and $50m in its shares. A further $10m in stock and $4m in cash will be issued to founders and will be subject to vesting conditions over two years.
Radian6 is used by more than half of the Fortune 100 companies, including AAA, Dell, GE, Kodak, Molson Coors, Pepsico, and UPS, to monitor, analyze and engage in social media conversations.
Radian6’s investors since 2006 have included BDC Venture Capital, Brightspark Ventures and Summerhill Venture Partners, formerly known as BCE Capital when it was the in-house corporate venturing unit of Canadian telephone operator BCE.