LeadGenius, a US-based sales and marketing platform backed by human resources services provider Recruit, raised a $4m series B extension from SJF Ventures yesterday to close the round at $14m.
The amount is made up of equity funding and debt financing, though the ratio was not disclosed.
LeadGenius achieved a first $10m close in August 2016 led by Lumia Capital. The first tranche also included accelerator Y Combinator’s Continuity Fund, Better Ventures, Bee Partners, Kapor Capital, Initialized Capital, Fuel Capital, Scrum Ventures, FundersClub, Javelin Venture Partners and Sierra Ventures.
Established in 2011, LeadGenius provides business-to-business contact data, gathered through a combination of machine learning technology and human researchers. Businesses can send automated, personalised emails to these contacts through the platform.
The additional capital will help LeadGenius boost its marketing and sales activities. Alan Kelley, of SJF Ventures, will join LeadGenius’ board as an observer.
LeadGenius has now secured more than $22m in funding, according to its latest press release. Sierra Ventures led a $6m series A round in 2016 with participation from Kapor Capital, FundersClub, Fuel Capital, Bee Partners, Scrum Ventures, ChinaRock Capital Management, 500 Startups and individual investors.
Recruit Strategic Partners (RSP), the investment unit of Recruit, took part in a $2.2m seed round in 2013 that also featured Andreessen Horowitz, Bee Partners, FirstLight Ventures, Hub Ventures, Y Combinator and SV Angel. Zillionize invested an undisclosed sum in 2011.
Although RSP is not listed as an investor on LeadGenius’ website, the company previously confirmed to Global Corporate Venturing that RSP is still a shareholder.