China-based travel booking website Lvmama has raised $80m in series E funding from tourism conglomerate Jinjiang International, 36kr reported earlier today, citing a leaked email.
Founded in 2008, Lvmama enables travellers to book tours, hotel rooms and cruises as well as purchase entrance tickets for tourist attractions and obtain visas.
Lvmama previously secured $49m from venture capital firm GX Capital in October 2014, after South River Capital and Sequoia Capital provided $15m in series C funding in 2011.
The company has raised approximately $152m in funding altogether, with past investors including CDH Fund, HuaQiao Capital and DoJane Capital.
The series E funding will enable Lvmama to stay competitive in a price-war with a range of rivals including Tuniu, which secured $500m last month in a post-initial public offering funding round led by e-commerce company JD.com. Lvmama is reportedly preparing for its own initial public offering.