US-based monetisation software company Matrixx Software secured $12m of financing yesterday from Innovacom and private equity firm Adams Street Partners.
The corporate venturing fund backed by France Telecom and Adams Street join venture capital firms Tugboat Partners and Greylock Partners backing the company.
Matrixx raised $9m, in March 2010, from Tugboat and Greylock, and had previously secured $2.5m of early stage investment in 2009.
Matrixx’s scalable charging engine enables companies to monetise their products more easily online, making charging customers for transactions cheaper and more efficient. Matrixx will invest the capital in increasing its sales teams in Europe and the US, while expanding its sales activities to the South-East Asia and Pacific regions.
Bruno Dizengremel, partner at Innovacom, said: "Matrixx Software’s forethought, innovation and technical excellence have brought an outstanding solution to market that enables operators to capitalize on the growth of mobile broadband traffic. With Matrixx Software, operators have the most advanced real-time platform to drive a better customer experience, and to increase revenues through service differentiation and personalisation."