US-based customer engagement technology provider Movable Ink received $30m on Tuesday in a series C round that included Intel Capital, the corporate venturing arm of semiconductor manufacturer Intel.
The round also included contributions from venture capital firm Contour Venture Partners and Silver Lake Waterman, a growth capital subsidiary of private equity group Silver Lake.
Founded in 2010, Movable Ink has developed a visual digital marketing tool for multiple platforms including email, web and mobile devices. The software uses data collected from potential customers to present advertisements that use personalised images and texts.
The series C proceeds will go toward enhancing Movable Ink’s products and conducting research and development on artificial intelligence technology and the possibility of moving into additional communication channels. It also plans to move into new markets.
Intel Capital led the company’s $11m series B round in 2013, investing alongside law firm Wilson Sonsini Goodrich & Rosati, Silicon Valley Bank, Contour Venture Partners, FF Venture Capital and Metamorphic Ventures.
The last three had participated in a $1.3m series A round for Movable Ink the year before that included Kima Ventures and angel investors Joshua Baer, Alan Laifer, Bob Pittman and Andy Russell.
Dave Flanagan, senior managing director at Intel Capital, said: “As an early investor in Movable Ink, it is great to see the team continue to deliver tremendous value for brands and consumers.
“We are excited to see Movable Ink continue to empower marketers to create compelling visual experiences across digital channels, driven by data to provide personalised content and engagement for customers.”
