Beijing Moviebook Technology, a China-based in-video advertising developer backed by facial recognition technology provider SenseTime, has received hundreds of millions of renminbi (RMB100m = $15m) from Tr Capital, China Money Network reported on Tuesday.
Moviebook’s technology enables advertisers to create and insert adverts into online videos in real-time or at the post-filming stage. Users can also track and report on the impact of their campaigns through Moviebook’s data analytics platform.
Tr Capital’s investment follows a $101m funding that Moviebook raised last month from backers including investment bank China International Capital Corporation (CICC).
In September 2019, private equity firm Yao Capital invested $29.1m in the company, which added to the $199m in series D funding Moviebook collected a month earlier.
SenseTime co-led the initial series D round alongside SBCVC, the Chinese venture capital firm formed by telecommunications and internet group SoftBank. Media company Oriental Pearl also took part, as did Qianhai Wutong M&A Fund, Lang Sheng Investment and PAC Partners.
Primavera Capital previously led the company’s $73m series C-plus round in 2017, after New Horizon had led round of undisclosed size in 2016.