US-based customer data platform mParticle, whose shareholders include internet and technology conglomerate Alphabet, secured $45m yesterday in a series D round led by growth equity firm Arrowroot Capital.
The round included undisclosed existing investors and the company has now collected $119m in financing to date, according to press releases and securities filings.
Founded in 2013, mParticle has developed a software platform that unifies customer relationship data to personalise marketing campaigns while adhering to privacy regulations.
Michael Katz, mParticle’s co-founder and CEO, said: “Better customer experiences begin with better data and better integrations. The expectations that consumers have are constantly growing, and meeting the needs of the brands who deliver those experiences are constantly evolving.”
The funding will support the accelerated growth of mParticle’s technology, a process that will include scaling its global infrastructure to cope with differing privacy regulations across geographies.
The company will also seek out additional partnership agreements. Matthew Safaii, managing partner at Arrowroot Capital, has joined its board of directors.
Harmony Partners led a $35m series C round for mParticle in 2017, that included Social Capital and Bain Capital Ventures, the latter two having provided it with $17.5m in series B funding the year before.
The company had raised $15.1m in series A funding in 2015. GV, the early-stage investment subsidiary of Alphabet then known as Google Ventures, had taken part in a $6m round the previous year together with Bowery Capital, Harbinger Capital, Greylock Partners and Battery Ventures.
