Liberty Technology Venture Capital, a corporate venturing vehicle for media, communications and entertainment group Liberty Media, has co-led a $16m series B round for Israel-based sales software developer Neura, TechCrunch has reported.
Venture capital firm Pitango Venture Capital co-led the round, which included customer engagement software provider Amdocs and Axa Ventures, the corporate VC arm of insurance firm Axa, as well as investment firm Moneta Capital.
Neura has built a platform that uses artificial intelligence to pinpoint an app user’s movements, habits and preferences and calculate when they would be most receptive to marketing. It will spend the cash on marketing, product development and growth in the US and Europe.
The round took Neura’s total funding to $32m according to TechCrunch, including $2m in seed capital from SingTel Innov8, a subsidiary of telecommunications firm Singtel, as well as Pitango, Greenhouse Capital Partners, TriplePoint Ventures and various angel investors in 2014.
Axa subsidiary Axa Strategic Ventures co-led the company’s $11m series A round in 2016 with Pitango, investing together with Liberty’s Israel Venture Fund and electronics manufacturer Lenovo.
