US-listed media company News Corporation and UK-listed satellite television company British Sky Broadcasting [BSkyB] have jointly invested $45m in Roku, a TV internet streaming company.
The two media companies were joined by venture firms Menlo Ventures and Globespan Capital Partners as well as an unnamed strategic investor in the round.
The new relationships include both financial backing and business agreements, Roku said.
News Corporation holds a controlling stake in BSkyB.
Jon Miller, News Corporation’s chief digital officer, said: “We have watched Roku maintain market leadership since the launch of its streaming platform four years ago and we look forward to deepening our relationship, having already worked closely together on the launch of several products. Roku’s significant technology advantage, coupled with a strong market position, places them in a unique position to be an integral part of the television landscape for years to come.”
Andrew Griffith, BSkyB Chief Financial Officer, said:“We are delighted to have entered into this strategic relationship with Roku. As an innovative content company we’re committed to embracing a wide range of complementary platforms to create more choice and flexibility for customers. Coupled with the on-going strength of satellite distribution, online and mobile help us unlock even more value for customers. Working with Roku we look forward to extending our multi-platform leadership.”
Jon Miller will join the Roku board. Roku was founded in 2002 by Anthony Wood, the inventor of the digital video recorder.