Ollie, a US-based pet food delivery service backed by talent agency William Morris Endeavor (WME), has raised just over $10m in funding, according to a regulatory filing.
Founded in 2015, Ollie works with pet nutritionists to create dog food recipes customised to each animal’s age, breed, size and allergies, produces the food and delivers it to their owner’s door using a regular schedule.
The food also comes with a precisely-sized scoop to help customers measure out the right sized portions for their dogs.
The company secured $4.4m in an October 2016 seed round co-led by venture capital firms Primary Venture Partners and Lerer Hippeau Ventures that included fellow VC firm Canaan Partners and, Fortune reported in April this year, WME.
Ollie has not disclosed the identity of the 14 participants in the latest round, but the filing lists Steven Marton, co-founder of consumer product-focused growth equity firm VisioCap, as a director along with representatives from Primary and Canaan.
– Image courtesy of Ollie Pet Inc.