Computer technology provider Oracle has agreed to acquire Israel-based cross-device data technology developer Crosswise, granting an exit to Pereg Ventures, the venture capital firm backed by marketing information provider Nielsen.
The amount Oracle is set to pay was reported by Geektime to be $50m. Crosswise had raised $5m in VC funding across two rounds.
Crosswise processes a petabyte of data on user and data activity across billions of desktop devices, browsers and mobile apps each month, using the data to create a ‘Device Map’ that can match multiple devices to individual users.
The company’s technology will be incorporated into Oracle Data Cloud, Oracle’s data-as-a-service business, which aggregates more than 3 billion profiles from some 15 million websites into an ID graph that tracks consumer behaviour.
Crosswise raised $2m from Horizons Ventures, Giza Venture Capital, OurCrowd and undisclosed angel investors in early 2014, before Pereg Ventures led a $3m series A round featuring Horizons, Giza, OurCrowd, Emerge and ZhenFund in August 2015.
The deal comes two months after Oracle bought virtualisation software provider Ravello Systems for $500m. It has also acquired social engagement technology producer AddThis and IT container technology developer StackEngine in the past six months.