US-based marketing technology developer PebblePost closed a $31m series C round yesterday following a $6m extension that included Capital One Growth Ventures, the growth investment unit of financial services firm Capital One.
Kickstart Seed Fund and several undisclosed investors contributed to the second tranche, which followed a $25m first close achieved in August this year and led by .
Founded in 2014, PebblePost has developed a platform that analyses online interest and intent data to deliver personalised marketing mail to consumers.
The money will allow PebblePost to expand its footprint across partner channels, bolster its platform and help brands measure consumer engagement.
In June 2017, PebblePost revealed $47m in equity and debt financing, including a $20m series B round led by RRE, with participation from Greycroft and Tribeca Ventures.
The $27m debt portion consisted of a loan facility provided by Horizon Technology Finance and a credit facility from financial services firm Silicon Valley Bank.
Tribeca and Greycroft co-led a $5m series A round for PebblePost in 2016, after Tribeca and FF Venture Capital had co-led a $3m seed round in 2015 that included Alpine Meridian Ventures, Mantella Ventures, and Kickstart Seed Fund and private investors.
Aman Sharma, partner at Capital One Growth Ventures, said: “PebblePost provides brands with a simple, high-impact way to reach shoppers at home with personalised, meaningful mail.
“The demand PebblePost is seeing across core industries including retail, financial services, and automotive is impressive.”