Percolate, a US-based marketing software provider backed by marketing firm WPP, raised $40m today in a series C round led by venture capital firm Lightspeed Venture Partners.
The round also featured VC firms Sequoia Capital, GGV Capital, First Round Capital and Lerer Hippeau Ventures, all existing investors in Percolate.
Founded in 2009, Percolate has created an enterprise software platform that can manage all a company’s marketing operations in a single place.
The company will use the series C funding to expand geographically, with offices in Europe, Asia and Latin America all being considered. It also plans to pursue strategic acquisitions and triple the size of the team at its Bay Area office, expanding its global workforce from 200 to 300 in the process.
Noah Brier, CEO and co-founder of Percolate, said: “The world’s largest and most valuable brands are built by creativity, consistency and reach.
“We have created the first global operating system that helps marketers manage all three. This investment is a clear testament to our mission to build The System of Record for Marketing, and we will continue to change expectations for what marketing software can achieve.”
Percolate has now raised $74.5m in funding altogether, including $24m in a March 2014 series B round in which WPP invested alongside Sequoia, GGV, First Round and Lerer Hippeau.
Past investors in Percolate include Neu Venture Capital, SV Angel and Advancit Capital.