Quantifind, the US-based creator of an online marketing analytics platform, raised $30m on Wednesday in a round featuring Comcast Ventures, the investment arm of media and technology group Comcast.
Cathay Innovation, the venture capital division of private equity firm Cathay Capital, led the round, which included earlier investors Redpoint Ventures, US Venture Partners, Iris Capital and AME Cloud Ventures.
Quantifind plans to invest the funding in product development and an expansion into new markets as it seeks to double the number of employees at its headquarters in Menlo Park, California.
The company’s software analyses financial and unstructured data to help brands better understand their customers’ preferences. It currently works with clients across the automotive, financial services, healthcare and retail sectors.
Quantifind previously closed a $12m round in July 2014 co-led by Comcast and Iris Capital that included AME Cloud Ventures, Redpoint Ventures and US Venture Partners. It had raised $500,000 in a 2009 seed round and $4.3m two years later, according to regulatory filings.