Radius, a US-based marketing technology provider backed by corporates American Express, BBVA, Comcast and Salesforce, agreed on Monday to merge with Leadspace, a US-based developer of marketing audience management software.
Founded in 2009 as content aggregation platform Fwix, Radius has built an artificial intelligence-equipped software platform that sources data from business-to-business (B2B) applications to help marketers get insights into potential customers.
Leadspace has developed a platform that allows marketers to discover, model and manage data for B2B audiences. Its CEO, Doug Bewsher, will take the same position at the newly merged company, which will be named Radius, while Radius founder Darian Shirazi will be chairman.
Radius has received $133m in funding, $50m of which came in a 2015 series D round that included enterprise software producer Salesforce’s investment arm, Salesforce Ventures, as well as Founders Fund, Formation 8, Glynn Capital Management, AME Cloud Ventures, BlueRun Ventures and Yuan Capital.
Payment services firm American Express had a $12.4m series A round for Radius in 2013 that also featured mass media group Comcast, BlueRun and Western Technology Investments (WTI).
The latter three subsequently returned for the company’s $54.7m series C round in 2014 alongside BBVA Ventures, the corporate VC subsidiary of financial services firm BBVA, BlueRun, Formation 8, Founders Fund, Glynn Capital, Yuan, Slow Ventures, WTI and various angel investors.
Leadspace has raised at least $42m in funding from Arrowroot Capital, Jerusalem Venture Partners, Vertex Ventures Israel, Technion Seed and Battery Ventures.