Sailthru, a US-based big data company focused on digital brand experiences and communications, has raised $19m in its series B round from a consortium including AOL Ventures, the corporate venturing unit of the eponymous internet services provider.
Venture capital firm Benchmark Capital led the B round, which also included VC peers RRE Ventures and DFJ Gotham.
To date, Sailthru has raised $28m since being founded in 2008, which includes $8m in its A round in 2011 led by RRE Ventures, and $1m in seed funding in 2010, led by Lerer Media, a US-based events and publishing group.
Neil Capel, chief executive and founder of Sailthru, said: This investment from Benchmark allows us to make a huge strategic play by focusing the core of our business model on smart data.”