SmartZip, a US-based predictive marketing analytics platform backed by chip maker Intel’s corporate venturing arm Intel Capital, has secured $12m in debt financing led by financial services firm Orix USA.
Orix conducted the transaction through its investment subsidiary, Orix Growth Capital.
Founded in 2008, SmartZip operates a predictive marketing platform aimed at the real estate sector. The capital injection will allow SmartZip to roll out its latest product, SphereTargeting, which is specifically aimed at generating repeat business.
The company also intends to enter the mortgage vertical through its SmartTargeting for Lenders tool, which identifies and markets to potential future clients.
Intel Capital supported SmartZip’s $12m series B round in 2014, which was led by Crest Capital Ventures and backed by Claremont Creek. SmartZip had raised $2.1m in a 2009 series A round alongside Step5 Venture Partners and Northpoint Financial Group.
Avi Gupta, president and chief executive of SmartZip, said: “Our latest financing is proof positive of our success to date and the huge potential our platform has across a multitude of very large industries.
“Orix has a proven track record of helping accelerate the growth of formidable software-as-a-service-based companies, and we are fortunate to have the benefit of their industry and financial expertise alongside our current investors who have been pivotal in helping us get this far.”