Softline Venture Partners, the venture arm of the Softline Group, a Russia-based software licensing company, last week launched its e-commerce focused spin-off, Videobaker. This article was written by our syndication partners for Russia at East-West Digital News.
The startup, which actually launched its offer on the market a few weeks ago, offers integrated video services to online retail outlets and brands in order to boost their conversion rates, enabling shoppers to take a close look at products that interest them.
In addition to producing the videos, Videobaker offers a range of instruments to control their content, post them online, promote them on search engines, and collect statistical data.
Softline Venture Partners did not answer EWDN’s questions about the cost of the project and the terms of its participation.
This article was written by our syndication partners for Russia at East-West Digital News
To view EWDN’s recent 316 page report on the Russian ecommerce market click here.