Sparkle Roll, a China-based luxury goods dealership, has taken a 7.71% stake in Denmark-based audio and video company Bang & Olufsen along with A Capital, a Euro-China growth capital fund, for Dkr182m ($30m).
Andre Loesekrug-Pietri, chairman and managing partner of A Capital, has joined Bang & Olufsen’s (B&O) board.
Loesekrug-Pietri said: “B&O is an iconic global brand with deep Danish and European roots, and has huge growth potential. Having initiated and led this transaction, we will now together with our partner Sparkle Roll help accelerate the growth of Bang & Olufsen in the promising Chinese market. This confirms A Capital’s strategy of investing in leading European companies, creating true value with a credible Chinese growth plan. Our approach offers a new path for European groups to accelerate in China, and for Chinese investors to invest in leading global companies.”
In May, state-backed China Investment Corporation and the Belgian Federal Holding and Investment Company and A Capital set up a growth fund targeting €250m to invest with Chinese companies in European groups.