Sprinklr, a US-based developer of social media management technology for businesses, has launched a Japan-based spin-out called Sprinklr Japan with ¥1bn ($8.4m) of funding from other corporate investors.
The capital was provided by Piped Bits, a media and e-commerce strategy company that will be Sprinklr Japan’s lead investor, human resources provider Recruit and venture capital firm Suneight.
The launch of the subsidiary follows the $46m raised by Sprinklr from Intel Capital, Battery Ventures and Iconiq Capital at a $1bn valuation three weeks ago.
Ragy Thomas, Sprinklr’s founder and chief executive, said: “The connected, empowered consumer is a universal transformation that requires a truly global solution. By 2016, the number of Facebook users in Japan is expected to reach 30.6 million.
“More than 200 of the world’s largest global public companies are headquartered in Japan. We are thrilled to expand to Japan and help these companies create social experiences that reduce costs, drive revenue, and increase engagement with their highly connected, mobile-centric customers.”