Sprinklr, a US-based provider of social media management infrastructure for large enterprises, has raised $15m in its series B round from Intel Capital, the corporate venturing unit of the eponymous chip maker, and venture capital firm Battery Ventures.
In March 2012, Sprinklr raised $5m from Battery Ventures.
Sprinklr said it had gained Intel as a customer over the past year to join Dell, Cisco, Samsung and Virgin America.