Tel-Ad Electronics has helped Bday, a gift finding application company, raise $2m on February 1.
Tel-Ad backed the series A round of funding by Bday, as it launched its Bday Gift Finder application on social network Facebook.
Bday allows users to buy cards for specific products like clothes and accessories as well as virtual goods, which it said was one of the largest offerings on Facebook.
Anat Efron, business development manager of Tel-Ad Electronics, said: "Facebook is distinguishing itself as a major platform for business transactions with the increasing popularity and use of Facebook Credits. We are excited to invest in Bday’s innovative technology, which capitalizes on the growing Facebook ecosystem at just the right time and in a unique way that appeals to users worldwide."