Intel Capital and Verizon Ventures, respective subsidiaries of chipmaker Intel and telecommunications company Verizon, have contributed to a $25m series F round for US-based customer engagement software provider Urban Airship.
Venture capital firm Foundry Group led the round, which also featured True Ventures, August Capital, QuestMark Partners and Franklin Park Associates.
Urban Airship has built a platform that helps marketers by providing customer notifications across a range of channels including websites, email, apps and text messages. It will use the funding to strengthen sales, marketing and product development.
Brett Caine, Urban Airship’s president and CEO, said: “Our open platform enables businesses to set new standards for customer experience by delivering the right information at the right time to any channel – including channels that have not even been invented yet.
“We infuse your existing martech stack with real time data and event-based triggers, giving the marketer more visibility, capability and flexibility than they have ever had before.”
The company has not disclosed details of any series E funding, but it has raised a total of $67.6m as a series D round featuring Verizon Ventures and customer relationship management software provider Salesforce that closed at $46m in 2015.
August Capital, Foundry Group, Franklin Park, QuestMark and True Ventures also took part in the series D, which followed $15.1m in series C funding from Verizon, Salesforce, Foundry Group and True Ventures in 2011. The company’s early investors include Founders Co-op.