Eze Vidra, formerly an investment partner at corporate venturing unit GV, has launched a venture capital fund, Remagine Ventures, as one of its two founding managing partners, Axios has reported.
Israel-headquartered Reimagine is focusing on media technology developers, and has reached the first close of a fund with a $40m target that includes undisclosed media and telecommunications companies as limited partners.
The fund has so far invested in image-based shopping app developer Syte and Minute Media, the creator of a sports and eSports digital publishing platform, according to its website.
Prior to setting up the fund, Vidra had been chief information officer of Antidote.me, the developer of a digital platform that links patients with clinical trials.
Vidra joined Antidote, previously known as TrialReach, in August 2016 having left GV, a subsidiary of internet technology group Alphabet, eight months earlier. He had been a general partner at the European office of GV, then known as Google Ventures, when it was set up in 2014.
Reimagine’s other founding general partner is Kevin E. Baxpehler, previously head of Germany-based media group ProSiebenSat.1’s Israeli investment office, where he oversaw deals for companies including Minute Media, Dynamic Yield and Wochit.