The World Bank’s venturing unit, International Finance Corporation (IFC), is committing $4m to a $6m series C round of funding for What’s On India Media, a television search and electronic programming guide (EPG) company, which runs its operations under the What’s-On-India brand. Including the latest round, the company has raised approximately $13.5m to date.
What’s On India is raising the capital to accelerate its product development and business expansion in the Middle East and Southeast Asia.
The company offers products such as Electronic Programming Guides (EPG), which indexes TV programmes and content across more than 1,300 channels and enables search and selection of digital TV content on set top boxes. The product is provided to digital TV operators, device manufacturers and app developers on platforms such as smartphones, tablets and IPTV. What’s-On-India’s EPG-On-The-Cloud is a suite of web services that includes metadata, recommendations, ratings, search, poster-arts, translated EPGs and user behaviour personalization routines.
It also offers TV Street Maps, which provides ground data on channel availability and placement to broadcasters/TV channels.
The company’s series A round of funding was raised from Sequoia and Nexus in 2008. It later went on to raise a series B round in 2011 led by Intel Capital and also including existing backers Sequoia Capital and Nexus Venture Partners. Financial details of the series A and B rounds were not disclosed.