Xi Ping Technology, a China-based digital advertising technology developer backed by media company Guangzhou Daily Group, has secured almost RMB100m ($14.1m) in series A-plus funding, DealStreetAsia reported yesterday.
Harvest Investments supplied the investment, according to a WeChat post cited by DealStreetAsia, which stated that it follows about $7m from Guangzhou Daily Group, Detong Capital and Zhencheng Capital in a July 2019 series A round.
Founded in 2017 and formerly known as Bianyi Technology, Xi Ping provides internet of things-equipped digital advertising technology for use in lifts as well as retail environments such as supermarkets and shopping centres.
The company had previously received $3.5m in pre-series A funding from Detong Capital and Zhencheng Capital, and printing and publishing services provider COL Digital Publishing Group is reportedly also an investor.
