Yotpo, an Israel-based marketing platform backed by conglomerate Access Industries, raised $22m yesterday in a funding round led by venture capital firm Bessemer Venture Partners.
Access also took part in the series C round, according to TechCrunch, as did fellow existing investors Innovation Endeavors, Marker, Vintage Investment Partners and Blumberg Capital.
Founded in 2011, Yotpo has built a platform that lets companies source visual and verbal content like reviews, photos or videos from customers or users that can be used in their marketing.
The funding will support the continued expansion of the company’s technology, Yotpo founder and CEO Tomer Tagrin said a in a blog post.
“We will continue ramping up our client success teams and invest heavily in the success of our customers,” Tagrin stated. “We see each customer as a long-term partner, and this round will ensure Yotpo provides the best service there is.”
The round brought Yotpo’s overall funding to more than $52m. Access, Innovation Endeavors, Marker, Vintage Investment and Blumberg previously took part in its $15m series B round in June 2015. Yotpo’s earlier investors include Gandyr Group, 2B Angels, Magna Capital Partners and Plus Ventures.