Germany-based customer intelligence software producer Zeotap has increased a series C round featuring MathCapital, a venture capital affiliate of programmatic technology provider MediaMath, from $42m to $60.5m.
VC firm SignalFire’s Breakout Fund added $18.5m to a July 2020 tranche backed by MathCapital, Kathaka, Neue Capital, TTCER Partners, Coparion, European Investment Bank and the German government.
Founded in 2014, Zeotap has developed a software platform that sources, unifies and enriches customer data from first-party sources and allows marketers to analyse it in detail and use it to build customer models.
Daniel Heer, Zeotap’s founder and chief executive, said: “We are humbled by the confidence our investors have placed in us. This further validates our strategy as a single, integrated customer data marketing suite in contrast to scattered point solutions.
“Our full-stack customer intelligence platform delivers on quicker deployments, lower costs and operational efficiencies that arise from working with one, not several, vendors.”
The company has now raised $81m altogether, $12.8m coming in a 2017 series B round that included mapping technology producer Here, New Science Ventures as well as existing investors Iris Capital and Capnamic Ventures, and various individuals. HitFox is among its earlier backers.
