Zimbio, a US-based online media company backed by local law firm Fenwick & West’s corporate venturing unit, has acquired Lonny, a monthly online magazine that focuses on home decoration for an undisclosed amount.
Founded in 2009 by photographer Patrick Cline and designer/editor Michelle Adams, the Lonny magazine’s name is a combination of London and New York, their hometowns, respectively.
In May, Zimbio raised $8.9m in its series B round from Fenwick & West Investments, US bank Comerica Bank and venture capital firms Menlo Ventures, which led the syndicate, Great Oaks Venture Capital and Draper Associates.
Zimbio was launched in 2006 and it publishes celebrity website Zimbio.com and fashion and beauty website StyleBistro.