US-based on-demand parking service Luxe secured $50m on Thursday in a series B round led by car rental company Hertz.
The round, first reported in February this year, also included venture capital firms Redpoint Ventures and Venrock. John Tague, president and CEO of Hertz, will join Luxe’s board of directors.
Founded in 2014, Luxe has developed an app through which a range of car-related services can be booked, including on-demand valet parking, car washing, petrol refills and oil changes.
The company also operates a designated driver service and a range of offerings for businesses such as customer parking. It will spend the series B funding on recruitment across its valet, operations, product and engineering teams.
Luxe previously raised $20m in a February 2015 series A round co-led by Redpoint and Venrock.
Rdpoint and GV, the corporate venturing arm of conglomerate Alphabet, took part in a $5.5m seed round in 2014 that featured Sherpa Ventures, Lightspeed Venture Partners, Upfront Ventures, Foundation Capital, BoxGroup, Slow Ventures, Eniac Ventures, Rothenberg Ventures and Data Collective.
Tague said: “Our investment will support Luxe’s ability to scale its successful service to other major urban centres, while offering our customers enhanced convenience and value with regard to their urban parking needs.
“Building on an expanded Luxe footprint and capability, we will partner together to develop new innovative and integrated services that will enhance the relevancy of our core products in urban markets.”