Glossier, a US-based skincare and beauty brand backed by talent agency William Morris Endeavor (WME), raised $52m in a series C round yesterday.
The round, which took Glossier’s total funding to $86m, was co-led by venture capital firms Institutional Venture Partners (IVP) and Index Ventures. It followed a $24m series B round in 2016 that was led by IVP with participation from Index Ventures.
Glossier produces a range of skincare and make-up products as well as fragrances and body washes, marketing them directly to the consumer through a website and a showroom in New York.
The company was launched in 2014 by Into the Gloss, a lifestyle blog created by former fashion assistant Emily Weiss, who worked for magazines W and Vogue, and who is Glossier’s chief executive.
Glossier acquired digital design studio Dynamo in 2017 and has opened offices in London, UK and Montreal, Canada. It has not clarified how it intends to spend the series C capital.
Forerunner Ventures and Lerer Hippeau Ventures supplied $2m in seed funding for Glossier in 2014 before joining WME, Thrive Capital, 14W, Toms Capital, Manzanita Capital and assorted angel investors for an $8.4m series A round later in the year.