Uberall, a Germany-based marketing data management software developer, has raised $25m to double a series B round backed by internet services provider United Internet to $50m, TechCrunch has reported.
Private equity firm HPE Growth Capital led the second tranche, investing alongside United Internet and venture capital firm Project A. All three investors also contributed to the $25m first tranche, which closed in February this year.
Uberall has created a software platform that helps clients leverage location data from a wide range of sources and link it to their existing customer relationship management tools to assist in their marketing activities.
The funding was announced at the same time as Uberall’s acquisition of Netherlands-based listings and location data platform developer Navads for an undisclosed sum. Navads had not disclosed details of its earlier funding.
United Internet paid an undisclosed amount for a 25% stake in Uberall in 2014 through its United Internet Ventures unit. The company’s investors also include Funke Digital, a subsidiary of publishing group Funke Mediengruppe, according to its website.