US-based sports media platform Whistle Sports increased the size of a series C round featuring several corporates to $27.5m on Monday, with VC and growth equity firm Beringea investing $4.6m.
Whistle Sports closed the first tranche of the round at $20m in March 2016, with funding coming from Emil Capital, a corporate venturing subsidiary of retail chain Tengelmann, as well as media companies Tegna, Sky and NBC Universal, the latter of which invested through its NBC Sports Ventures unit.
Founded in 2014, Whistle Sports operates a media platform that provides sports-themed content across television, over-the-top, social media and digital platforms.
The company, which claims it has an audience of more than 300 million worldwide, has partnerships in place with NBC Sports, Sky Sports, National Football League, Major League Baseball, Verizon Go90 and Sinclair Broadcast Group.
John West, founder and chief executive of Whistle Sports, said: “Backed by this new investment, we are excited about building on this success and continuing to grow in 2017 and beyond.
“In particular, we look forward to further developing our analytics practice to provide brands with the detailed insights they need to better understand and engage with millennial sports fans.”
Whistle Sports has now raised just over $65m altogether, including $28m in a 2015 series B round backed by a $7m investment by Sky and additional funding from mass media group Liberty Global, Emil Capital, angel investors including Derek Jeter and Peyton Manning.