US-based employee engagement software developer YouEarnedIt completed a $6.5m series A round on Tuesday co-led by IDG Ventures USA, a venture capital affiliate of media firm International Data Group.
Spun out of digital advertising agency Rockfish Interactive, YouEarnedIt has created a software platform that helps businesses combine their team engagement initiatives in a single place with tools the company claims will increase participation.
The series A round was co-led with VC firm Silverton Partners and included marketing firm WPP, financial media company Motley Fool, Social Starts and Capital Factory. WPP and Capital Factory had contributed to the company’s $1.5m seed round in 2014.
YouEarnedIt will invest the series A capital in product development, sales and marketing.
Alexander Rosen, managing director of IDG Ventures USA, said: “Companies have prioritised finding partners and solutions that understand the importance of driving results through a highly engaged and motivated workforce.
“We found this partner in YouEarnedIt and are impressed with the growth and results they are delivering to some of the world’s most competitive and compelling companies.”